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Delivering Content
19 Lessons-
StartWays of Delivering Content
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StartBlogging
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StartPodcasts
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StartInfographics
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StartVideo
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StartGifs and Memes
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StartWhitepapers
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StartEbooks
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StartLead Magnets
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StartPresentations - LinkedIn Slideshare
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Start
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StartSocial Media Posts
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StartChecklists
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StartCourses
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StartWebinars
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StartEvents
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StartFree Apps
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StartQuizzes
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StartSummary
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Developing Your Content Marketing Strategy
10 Lessons-
StartWhat’s your Content Marketing Strategy?
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StartWhy
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StartWho
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StartWhere
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StartWhat - Informed by Personas
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StartWhat - Example - MERL - The Museum of English Rural Life
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StartWhat - Evergreen vs Time Sensitive Content
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StartWhat - Google EAT and YMYL
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StartWhen
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StartExercise - Effective Content Marketing
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Tools to Build your Content
10 Lessons
Content Marketing
Create strategies that get results by delivering relevant and useful content to your defined personas
Course Summary
Content marketing is a buzz word in the industry but it's a proven technique that all businesses should be making a part of their marketing strategies. It should be one of the first considerations for any marketing activity. Through theory, examples and practical activities, this course will help you to build an effective content marketing strategy.
Course Curriculum
