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Introduction to Digital Marketing Strategy & Planning
8 Lessons -
Key Areas of a Digital Strategy
15 Lessons-
StartKey Areas for your Digital Strategy
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StartExecutive Summary
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StartIntroduction
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StartPurpose / Mission Statement / Aims
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StartSuccesses
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StartChallenges
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StartSWOT
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StartTarget Market - B2C vs B2B
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StartMeasuring Success
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StartPositioning
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StartCurrent Strategy
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StartMarketing Activities
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StartMarketing Budget
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StartActions
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StartActivity
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Tactics and Strategies
23 Lessons-
StartEffectively Implementing Tactics and Strategies
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StartPros and Cons Activity
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StartVideo Pros
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StartVideo Cons
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StartPPC (Search) Pros
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StartPPC (Search) Cons
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StartContent Marketing Pros
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StartContent Marketing Cons
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StartPPC (Remarketing & Display) Pros
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StartPPC (Remarketing & Display) Cons
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StartSocial Media (Organic) Pros
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StartSocial Media (Organic) Cons
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StartSocial Media (Paid) Pros
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StartSocial Media (Paid) Cons
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StartSEO Pros
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StartSEO Cons
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StartEmail Marketing Pros
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StartEmail Marketing Cons
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StartLocal SEO Pros
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StartLocal SEO Cons
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StartUX & CRO Pros
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StartUX & CRO Cons
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StartSummary
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Digital Marketing Strategy & Planning
Your digital marketing strategy should be unique to your business, having been created with insights, audits, knowledge and a plan.
Course Summary
Course Curriculum
