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Email Marketing Best Practice
18 Lessons-
StartEmail Marketing Best Practice to Follow
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StartProfessional Email Software
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StartRelationship Building
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StartTiming and Frequency
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StartTesting
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StartMonitor Delivery Rates
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StartChoose your Sender
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StartPreheader Text
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StartList and Subscribers
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StartSegmenting
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StartContent
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StartCheck and Recheck
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StartMetrics
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StartThank You Pages
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StartFormatting
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StartAutomations and Funnels
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StartPersonas
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StartExercise
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Email Marketing Lists
14 Lessons-
StartGDPR
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StartGDPR Best Practice
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StartEffective Email Marketing List Management
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StartThe Benefits of a Well-Managed List
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StartGrowing your Email Marketing List
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StartLists and Subscribers
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StartCreating a New List
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StartList Overview
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StartAdding Subscribers to a List
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StartFeatures and Growing Lists
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StartSign up Forms
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StartSegmentation
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StartCreating Segments in Optix Mail
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StartUsing Segments Effectively
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Creating and Formatting Templates
12 Lessons-
StartIntroducing the Template Builder
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StartIntroduction to Building Templates in Optix Mail
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StartChanging Email Template Settings
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StartContent Blocks
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StartSection Blocks
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StartText Blocks
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StartImage Blocks
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StartSeparators and Dividers
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StartButton Blocks
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StartVideo Blocks
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StartCompleting the Footer
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StartSaving a Template
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Email Marketing
Email is more than mailshots. Develop meaningful relationships that lead to a big return on investment.
Course Summary
Email Marketing is a powerful tool for building relationships with clients and prospects with a proven high Return On Investment. Go beyond mailshots and start developing fully realised campaigns that impact both recipients and your business.
Course Curriculum
