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Key Terminology
17 Lessons-
StartIntroduction to Key Terminology
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StartPage Views
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StartSessions
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StartUnique Page Views
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StartNew Vs Returning Users
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StartSegments
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StartEntrances
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StartBounce Rate
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StartExit Rate
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StartBehaviour > Overview > % Exit
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StartTime on Page
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StartDirect Traffic
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StartReferral Traffic
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StartOrganic Search
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StartPaid Search
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StartEvents
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StartGoals
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Important Metrics to Track
10 Lessons-
StartImportant Metrics to Review Regularly
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StartKey Terminology in Context
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StartLocations Report
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StartDevices Reports
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StartBehaviour Flow Report
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StartSite Content Navigation Reports
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StartLanding Pages Report
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StartSite Speed Report
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StartPhone Calls
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StartGoogle Analytics General Best Practice Advice
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Reports and Dashboards
15 Lessons-
StartDiscovering Reports
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StartReports to Check Regularly
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StartMobile Performance Report
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StartTraffic Acquisition Report
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StartSearch Query Report
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StartNew vs Returning Visitors Report
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StartLanding Pages Report
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StartBounce Rate vs. Exit Rate Report
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StartCustom Reports vs Custom Dashboards
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StartCustom Reports
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StartCustom Dashboards
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StartGoogle Analytics Solutions Gallery
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StartGoogle Analytics Solutions Gallery Link
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StartUsing Reports Strategically
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StartCompare Data [Activity]
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Reporting and Analytics - Google Analytics
The ability to review data, produce accurate reports and deliver meaningful analytical insights is invaluable to all areas of digital marketing.
Course Summary
Reporting and Analytics is one of the most basic areas of digital marketing that you need a good understanding of. When you can understand and interpret from data available to your business which strategies deliver the best results, you can build informed marketing strategies and make data-driven business decisions that will be successful. Enrol in this course to find out more.
Course Curriculum
