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How Search Engines Work
14 Lessons-
StartPrimary Functions of Search Engines
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StartCrawling
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StartRobots.txt
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StartHelping Spiders Crawl Your Site
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StartTroubleshooting Missing Pages
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Start301 Redirects
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StartIndexing
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StartExercise - Check Your Indexed Pages
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StartTelling SERPs How To Index Your Site
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StartRanking
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StartThe evolution of Search and SERP features
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StartLocal SEO
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StartPersonalisation
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StartSummary
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Keywords
13 Lessons-
StartThe Importance of Keywords
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StartUsing Keywords
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StartKeyword Research
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StartChoosing suitable keywords
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StartYour Keyword Research Document
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StartDownload - Keyword Research Template
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StartGoogle Keyword Planner
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StartGoogle Trends
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StartAnswer the Public
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StartAlso Asked
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StartMoz Keyword Explorer
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StartKeyword Implementation Best Practice
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StartExercise - Keyword Research
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Technical SEO
14 Lessons-
StartIntroduction
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StartSpecify a Preferred Domain
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StartNavigation and Site Structure
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StartImplement Structured Data Markup
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StartExercise - Structured Data
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StartCanonical URLs
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StartOptimise 404 Page
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StartOptimise Robots.txt
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StartXML Sitemap Optimisation
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StartSSL and HTTPS
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StartWebsite Speed
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StartMobile Friendliness
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StartExercise - Check the mobile friendliness of your website
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StartGoogle Search Console
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SEO
Get discovered for the things you do. Beat competitors and get traffic from search engines to your site.
Course Summary
SEO is about getting discovered for the products and services you want to be known for. It involves an ongoing, consistent effort to maintain your website to improve rankings in Search Engines with long term successes and rewards.
Course Curriculum
